Collaborating with shops that understand design as part of a city's identity is always a pleasure. This is the case with El Moderno Gallery, a landmark space in Madrid with locations in iconic neighborhoods like La Latina (Cava Baja, 47) and Malasaña.
The Commission: Madrid’s neighborhoods "to go"
The audience at El Moderno is dynamic and, largely, travelers. Therefore, the challenge was not just to design a map of Madrid, but to drill down into the details of its neighborhoods and do so in formats that allow customers to easily carry them in a backpack or suitcase.
Adapting design and scale
For this exclusive collection, I worked on two levels:
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Neighborhood identity: I designed specific prints of La Latina and Malasaña , capturing the unique layout of these areas where their shops are located.
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Format optimization: I adapted my bespoke designs to smaller sizes without losing the sharpness guaranteed by Giclée printing. Although the design is 100% Spanish and originates in my studio, production in the Netherlands allows me to maintain that technical quality even in smaller dimensions.
Design as a high-quality keepsake
Often, city souvenirs fall into the generic. With this series for El Moderno Gallery, we offer an alternative: a professional graphic design piece that encapsulates the essence of Madrid in a sober and elegant way.
If you are strolling through central Madrid, I invite you to visit their shops and see how these neighborhoods look in small format.
Are you looking for an exclusive series of your city's neighborhoods for your shop? Tell me your idea and I'll design it